chapter vii
Radio Today:
Radio Today:
- Consolidation of the radio industry.
- few companies owning many stations.
- Advertisements generate the majority of revenue.
- Competition between satellite radio and the internet.
- Streaming programs.
- Spectrum scarcity: frequencies are not available for anyone.
- Radio is influential.
Satellite Radio:
- it started 2001
- requires subscription.
- appeals to commuters.
- losing money at the moment.
- facing competition from traditional radio and the internet.
Advantages of Radio:
- Portability.
- Supplemental.
- Universality.
- Selectivity.
- Flexibility.
MUSIC INDUSTRY:
- Music business is most affected by the introduction of the internet.
- People have different tastes and music has a lot of genres.
- Talented artists at the top are the ones making most of the money.
- Music industry is mostly supported by audience purchases and not advertising.
Timeline:
1960s: Cassettes.
1983: CDs.
1997: DVDs
2000: MP3
2001: Internet
2006: iTunes.
Trends of Music Industry:
- 1970s was the BOOM in music industry.
- CDs had a greater profit.
- iTunes claim that they have 10 billion stored songs.
- illegal file sharing.
Record Industry Organisations:
- Talent: artist.
- Production: recorded then promoted.
- Distribution: stores.
- Retail: record stores sales declined.
Music Economics:
- It is a very competitive business.
- Few companies control 85% of the market.
- 1 billion CDs sold yearly.
- 55% of music are bought by people over 30.
- Male and female equally purchase music.
Media Consumed this Week:
- Social media.
- Internet blogs.
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