Magazines

chapter v

• Magazine publishers rely heavily on advertising revenue.
• The internet had a huge effect on magazines since more people are reading online editions than the print ones.
• Publishers rely on cost effective online editions that take advantage of the internet and mobile media. 

Magazine Content:

1. 45% editorial content.
2. 55% advertisements.

Magazine Types and Trends:

• General content.
• Specialisation.

Magazines have highly diverse content as well as audience.


Expansion:

•  The spread of magazines to become the first national medium.
• The rise in literacy rates.
• The industrialisation and rise in wages.
• Having more efficient transportation.
• The effect of social movement such as labor reform and women's rights.

Magazines spread highly starting the 1800s till TV started to be broadcasted around the 1950s.


Magazines and Democracy:

• They are a part of our culture.
• 1,000 new magazines yearly.
• 17k published magazines yearly.
• It played a role in politics.
• Ownership by a few Publishers. 
• less affective by daily pressure, offers more insight and analysis.
• Webzines: online magazines.

Magazines and Advertisement:

• Total revenue: $30 billlion.
• Consumer report: zero ads.
• 80% of the US population read magazines.
• Publishers lower issue price and recoup costs through ads.

Advantages for online Magazines:

• Fast feedback through comments and emails.
• Available before print issues.
• Online editions can be easily edited.
• They are cheaper to produce than paper copies.

Main Characteristics of Magazines:

• attract specialised audience.
• In tune with social ,demographic and economic trends.
• They influence social trends. eg. playboy, webmd.

Magazine Economics:

• Production and technology:
• Desktop publishing: format.
• Satellite technology.
• Editorial Content:
• Publisher.
• Editor-in-chief.
• Managing editor.
• Advertising and Sales:
• Promoting.
• Ads.
• research.
• Circulation and distribution:
• Single copy
• Subscription.
• Secure new clients.

How does Magazines make Money?

• Subscriptions: 68%
• long term contracts.
• cheapening it for costumers.
• Single copy sales:
• copies sold at the newsstand.
• Controlled circulation:
• free magazines in hotels.

Important Terms:

1. Complementary copy: positive content about an ad.
2. Ad-pull policy: advertisers review an advanced copy of a magazine before publishing.
3. Advertorials: ads that take the appearance of editorial content.
4. Magalogue: catalogues designed to look like magazines.

Media consumed this week:

• Magazines
• Social media
• Books
• Internet