Newspapers

chapter iv

Newspapers are an integral part of daily life.
They are an indispensable part of modern media.
They are tied to our culture.
They help us make daily choices.
They inform and entertain.
They assure us about safety and security.
They are credible and trustworthy.

History of the Newspapers:
The Fist Amendment in the US Constitution emphasises on the Freedom of speech and the freedom of the press.

• early newspapers in the USA were highly politicised.
•   independence struggle against the British.
• free press was not endorsed by the British.
• debate over the creation of the new country.

Competition

• 10,000 newspapers are produced in the US today.
• the rise of the penny papers.
• increase reporting of crime.
• coverage of civil war.

Yellow Journalism

• sensational reporting covering human interest stories.
• layout of newspapers changed including bold highlights.
• dramatic reporting.
• signalled the beginning of investigative journalism.

Models of Print Journalism

• shifted from reporting to story telling.
• facts became markable products.
• objective reporting gave it credibility, expanding costumer base.
• maintain neutral attitude. 

Circulation and daily newspapers are declining.

USA Today is a relatively new but wide spread newspaper in the US.

Online News

• fast, up to date.
• (breaking news, news from the field)
• interactive.
• emails
• videos.
• incorporate user-generated content.

Newspaper Business

• consolidation of newspaper industry.
• concentrating on the newspaper industry.
• understand demographics to tailor content and advertising.
• social class, age group...
• court readers.
• readers look for news.
• competition for advertising dollars with online stores. 

2009 online newspapers became more readable than print newspapers.

Advertisement

• newspapers declined
• internet increased 
• T.V slight increase with major stability.

Media Consumed this Week:

• social media.
• online newspapers.
• the internet.