chapter vi
- Images have a powerful impact on us.
- Images we see, stay with us for a long time.
- Movies detach us from reality.
- Movies' plots, engage us in the story.
Verticale Intergration:
- Production
- Distribution
- Exhibition
Production:
- casting
- art
- set
- makeup
- controlled by studios
- scripting
Distribution:
- from studio to audience.
- produce ads to promote.
- theaters
- cinemas
- DVDs
- TV
- pay per view
- video on demand.
Exhibition:
- showing of the movie
- start to show in theaters.
- the cinema generate the most revenue
- it consists of 12-18 screens.
Movie Producers:
- account or 80-90% of box office revenue.
- eg: fox and disney.
Film's Economic Division:
- Synergy: the promotion and sale of a product throughout the varios subsidiaries pf a media conglomerate.
Trends in Movie Making:
- Concept films:
- movies with a particular theme.
- Audience research:
- involving the audience before the movie is produced.
- Sequels:
- Pirates of the Caribbean, batman...etc.
- Remakes:
- The Lion King.
- Franchises:
- Harry Potter, James Bond.
- Product placement:
- intentionally advertising products in the movie.
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