Television, Cable and Mobile Video

chapter viii



During the 1950s Television became one of the most popular mediums out there.

T.V. included many genres with a variety of shows.

Two new formats appeared:

• feature films
• talk shows

T.V. news and documentaries as well as political coverage of the events occurring gave the audience a glimpse of how powerful this medium is.

A share: measures a program audience as a percentage of the television sets in use at the time it airs. it tells us what proportion of the actual audience a program attracts, indicating how a program is doing on is giving time. 

that being measured, attracts a number of advertisers and companies of the marketplace to buy and showcase theirs goods and services. 

• cable designed initially for the importation of distant signals, became a mature medium when it began offering movies and other premium content.
• Basic cable: direct broadcast satellite is the primary multichannel competitor to cable.
• MSO: multiple system operators, companies that own several cable franchises.
• Premium cable: subscription T.V. HBO... etc.

Trends and Convergence in Television and Cable:

• VCR: Videocassette recorders. 1976
• DVD: digital video disc. 1996
• DVR: digital video recorder. 1999
• Digital Television
• Television on the Internet
• Video on the internet
• Interactive Television
• Phone over cable
• Mobile video

Media Consumed this Week:

• social media.
• twitter, instagram, storehouse, snapchat, pinterest, tumblr, periscope, google+, path, whatsapp.
• newspapers.
• magazines.