Public Relations

Public relations tells an organisations story to its publics and helps shape the organisation and the way it preforms.

• history of PR:
• early PR.
• propaganda publicity stage.
• early two way communication.
• advanced two way communication.
• evolution of public relations has been shaped by advances in technology, the growth of middle class, growth of organisations, better search tools, and professionalisation. 
• publics served by the PR industry include:
• employees.
• stockholders.
• communities.
• media.
• government.
• investment communities.
• customers. 
• PR firms provide multiple services: 
1. community relations
2. counseling
3. development and fund rising
4. employee/member relations
5. financial relations
6. government affairs
7. industry relations
8. issues management
9. media relations
10. marketing communication
11. minority relations
12. multicultural affairs.
13. special events
14. public participation and research

Advertising executes an organisation's communication strategy; public relations provides several important management functions.

Firms usually are organised around an executive, account executive, creative specialist, and media specialist. Larger firms typically include research, government relations, and financial service professionals. 

Globalisation, specialisation, and convergence are reshaping contemporary PR. 

Trust in PR is essential in the industry is to perform its role for its clients and publics.

Recognising video news releases is an increasingly important media literacy skill.

Media consumed this week:

• instant messaging
• social media
• newspapers.